7 Best Eye Creams for Wrinkles to Smooth, Firm, and Brighten
These deeply hydrating formulas go the extra mile to target crow's feet, sagging sk…
These deeply hydrating formulas go the extra mile to target crow's feet, sagging sk…
Whether you’re targeting wrinkles or loss of elasticity, these hydrating formulas help …
Hairstylist Mark Townsend calls the departure from her signature style a “team collabor…
Six beauty editors lathered, layered, and slathered their way through Olay’s body-care …
One Allure editor eulogizes his bright-burning, ephemeral affair with one of beauty’s m…
When you’re bored with brown but can’t quite commit to full-blown blonde, there’s no pr…
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From gourmands to mega-florals to intriguing citrus scents, there’s an indie fragrance …
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Luxe favorites from Estée Lauder, Sulwhasoo, Lancôme, and more are already getting the …
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Hairstylist Iggy Rosales brought 10-plus wigs to set to find exactly the right ones. …
It brightens, hydrates, and works well with other makeup products. Checks all the boxes…
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The daughter of Kurt Cobain and Courtney Love absolutely delivered on the decade's …
With at least one clinic billing itself as “Afro-textured hair specialists,” Black wome…
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Whether you’re after bouncy volume, beachy waves, or sleek shine, these brushes do the …
On Allure’s Perspectives podcast, Dr. Lisa Cassileth discusses how trends in medication…
We asked them to narrow down the shopping list for skin that needs a little more suppor…
Molly Sims took to social, suggesting Bobbi Brown stole a concept from her brand. Much …
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Wondering if you should get bangs? This low-maintenance trend is a good place to start.…
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Calming eczema while keeping those keratin-filled bumps at bay can feel like a skin car…
How do you celebrate 30 years of the Best of Beauty? With 30 award-winning products and…
Go on, live a little! These superfancy concealers, serums, and lipsticks turn "rou…
An AI-powered analysis of the posts showed lesser-known potential symptoms to GLP-1 med…
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Restore damaged strands, tame frizz, and reduce breakage over time. from Allure https…
In 2025, I asked if I might smell change in the youth-worshipping Hollywood air. Last n…
Here's the exact nail polish she used to get her Emmys look. from Allure https://…
Patients are finding faster, more affordable ways to access weight loss drugs. But at w…
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Filed by Arizona's attorney general, it describes "a callous disregard for the…
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In 1996, naming a beauty product “the best” was a wild—and some said really terrible— i…
The September Allure Beauty Box lets you choose from four different formulas, each targ…
Nicole Kidman and Sandra Bullock’s beauty teams shared the secrets behind the duo’s wit…
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Allure caught up with 7 of your favorite 2016-era beauty creators to take a trip down m…
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Unlike your average toothpaste, these kits work overtime to tackle stubborn stains and …
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The beloved skin-care brand is known for its straightforward formulas and affordable pr…
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The launch, with all of its bells and whistles, made headlines globally, including at A…
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According to a new report on cosmetic enhancement trends from the American Society of P…
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The ALPRs are at less than 1% of locations, but the people are still pretty pissed. f…
The right mix of strengthening, conditioning, and protection can help keep strands inta…
I cancelled my blepharoplasty consultation and bought some new eye shadow instead. fr…
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The actor shares intimate new details on Allure’s podcast, Perspectives. from Allure …
The brand is entering the health space—and they’re going in through our mouths. from …
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